Stock Aitken Waterman / PWL Records / Love This Records
This page describes Stock Aitken Waterman (or SAW for short), the
ubiquitous pop writing and producing team of the 1980s, and Pete Waterman
Limited, the independent British record that was home to the producers and
most of their releases.
For those that don't know their story at all, here is a brief description of Stock Aitken Waterman's story from their Ton of Hits compilation's liner notes.
Why are the producers important? Well, SAW wrote, produced and arranged most of the songs they were involved with. Usually the artist did little more than sing. Pete Waterman wrote a small article about Motown and how it relates to what SAW were trying to achieve.
For an idea of just how popular SAW became in Europe, take a look at Billboard's Hits of the World chart (250k) from April 23, 1988. For that week, 5 of the Top 40 UK singles were written or produced by SAW; in addition SAW has #1 singles in Canada, West Germany, and Australia, as well as on the Pan-European chart.
Mike subsequently created a number of independent labels under the umbrella of Love This Records. Love This has released a number of records by Nicki French (notably "Total Eclipse of the Heart"), Newton, Robson & Jerome, Tatjana, and others. In the US, many of Stock & Aitken's Love This singles were distributed by Avex/Critique/BMG. A number of PWL alumni, including Peter Day, Julian Gingell, Dave Ford, Mae McKenna, and Miriam Stockley rejoined Stock and Aitken in these recent efforts. Unfortunately, Love This records went bankrupt after some trouble with the nearby subway in London. Now, Pete Waterman is enjoying something of a pop renaissance with Steps, a band he has described as "ABBA on speed". Not far behind, Mike & Matt are producing Scooch. Their second single, "More Than I Needed To Know", hit the UK charts at no. 5 (sheck out sound samples here.
(l-r) Pete Waterman, Matt Aitken, Mike Stock